David Werner's Blog

David Werner International Presentation - New York Career Advisors

2009-09-30T14:51:00.001-07:00

As career advisors in New York, David Werner International provides personalized, one-on-one confidential marketing services for senior executives, typically Presidents and Vice Presidents, who wish to make career transitions.

David Werner International has recently published a SlideShare Presentation for senior executives to learn more about the career consulting services they provide and how they help senior marketing executives successfully execute their career searches.

David Werner International Presentation

Review of David Werner International

2009-07-14T10:58:00.000-07:00

Testimonial

After a 2 year sabbatical following the sale of our company, David Werner has been providing excellent services in my search for a high level (directorship, CEO) position. As any seasoned senior executive will realize, the search for these types of positions is different than for most other positions. Hence the services of David are incredibly helpful. He has already secured a fair number of very worthwhile interviews.

For personal reasons, I have placed my search on-hold for a 6-month period. I fully expect that upon resuming the process, with David’s assistance, I will be able to secure a position commensurate with my aspirations. David’s approach, professionalism and dedication are second to none, and I recommend him most highly.
Rudi Leerentveld

Ask David Werner, Will Companies Be Scared Off By High Salaries?

2009-06-04T08:48:00.000-07:00

The quick answer is Yes! However, it depends how you answer the question. Most will try and avoid it and give reasonable answers like: “well, it all depends where it is located” or “I would need to know what my duties would be” or “what are your expectations for the business?”

These are legitimate responses but will not satisfy those who ask the question. The potential employer still needs a number - so give them a number. In the first few months of 2009, I have had clients earning over $1 million and several more over $500K. How do we handle it so as not scare off a potential employer?

Firstly, remember what John S. Reed, the former Chairman and CEO of Citibank, once said,: “Money is Information.” Therefore, if you earn a lot of money, the assumption is that you are a high performer and worth it (you are innocent until found guilty). Why hide your light under a bushel?

Furthermore, we would all agree there are plenty of high earners without jobs who would be happy to get a good job at lower comp. The question is not what's wrong with him or her, but rather, will they leave as soon as the economy turns? Therefore, it is important to presage a response by suggesting in subtle terms “I am looking for some place I can stay the next 10 years or so and be happy in my work.”

And here’s my point: HOW you say it is more important than WHAT you say.

“Jeff, my cash comp typically comes in two parts: a base salary and a performance-related bonus. I live off my base salary which last year was $225K and I do my best to save my bonus. In 2008 I was lucky, we all had a good year and my bonus was $550K. The year before I had a bonus of only $100K; we lost a chunk of money in Asia.”

Or

“When I joined the company I asked for a base of $250K and said I would really only be interested in eventually acquiring equity. My first year I got a bunch of options and a modest bonus - $100K. In my last year I cashed in my options when I left and my W2 was $1.5 million. We all did well that year. In other words I am more interested in a long term arrangement. Why? Because if I have the opportunity to turn around the business, you will be happy to pay me what I am worth and do your very best to make sure I stay. Right now I recognize cash may be tight and I would be happy to discuss a $20K a month to start.”

Or

“I am used to working on a base plus bonus. I am fully aware the industry is suffering and I know what I earned in the past will not easily be achieved today. I don’t expect it to be. Last year I had a base of $300K and a bonus of $300K. The previous year my bonus was $100K. Where I to join your team, I would be the first to recognize that my salary will have to be justified by my performance. Why don’t we discuss my coming on board for $20K a month for 6 months? After I have demonstrated my worth, we could firm up something for the long term – something that suits both of us.”

Remember: It’s not what you say – it’s how you say it

About David Werner International:

David Werner International is one of New York’s top executive career marketing companies with over 30 years experience in executive career marketing and outplacement services for Presidents and Vice Presidents. The company now harnesses the power of the internet where they have created personalized career portfolios for their candidates which act as a virtual showcase of a candidate’s history and proven success record.

In addition to helping top executives transition companies, DWIC is also sought out by leading executive corporations to provide specialized marketing services to senior executives. Throughout their 30 years of successful search and placement, DWIC has provided services to primary corporations such as Viacom, Shell, BFGoodrich, Mobay/Bayer, Pfizer, Time Warner, Alco-Standard, The Equitable, Contel/Executone, Booz-Allen, Tribune Broadcasting, Commercial Union, Revlon and more.

Executives or corporations can find more information on these and other services offered by David Werner International by visiting them online at http://www.davidwernerinternational.com

Your Five Monday Through Friday Briefcases

2009-05-26T09:26:00.000-07:00

To the extent that we know smaller companies will be creating more new jobs in the near future than the larger companies, professional executives, by which I mean Chief Financial Officers, General Counsels, VPs of Human Resources, may like to consider working for 3 or 4 companies at the same time.

For example, a small technology company may well consider having its own Chief Financial Officer who comes to the office once or twice a week, the traditional financial activities being handled by a controller. To the outside world, it will appear that this small company is growing and able to have its own CFO; similarly, with a General Counsel.

The benefits are clear. The interim-part time CFO carries three or four brief cases each one representing his client. The company, in turn, has its own experienced CFO able to negotiate sophisticated financings with banks.

As the market picks ups, these part-time jobs will be easily converted into full-time ones, and out interim professional executive will have been gainfully employed and have acquired a much enlarged Rolodex.

However, targeting the right audience is crucial: owners of small or young companies, preferably private, $5 to $15 million revenues, and within a 50 mile radius.

About David Werner International:

David Werner International is one of New York’s top executive career marketing companies with over 30 years experience in executive career marketing and outplacement services for Presidents and Vice Presidents. The company now harnesses the power of the internet where they have created personalized career portfolios for their candidates which act as a virtual showcase of a candidate’s history and proven success record.

In addition to helping top executives transition companies, DWIC is also sought out by leading executive corporations to provide specialized marketing services to senior executives. Throughout their 30 years of successful search and placement, DWIC has provided services to primary corporations such as Viacom, Shell, BFGoodrich, Mobay/Bayer, Pfizer, Time Warner, Alco-Standard, The Equitable, Contel/Executone, Booz-Allen, Tribune Broadcasting, Commercial Union, Revlon and more.

Executives or corporations can find more information on these and other services offered by David Werner International by visiting them online at http://www.davidwernerinternational.com

Recovery From The Recession Is Starting to Show

2009-05-19T09:06:00.000-07:00

David Werner also feels that the recovery period will be faster and steeper than any other country in the Western hemisphere for three reasons:

First, the downsizing by American companies were in many cases overdone as evidenced by rehiring the former employees the following the month.

Second, Americans are motivated to want to go back to work - not so in Europe where the safety nets for those unemployed are considerably more generous. The Wall Street Journal states that in Germany public expenditures in labor market programs as a percentage of GDP were almost 3%, France 2.3 % and in the US only 0.38%. These differing attitudes to worker protection will influence the speed of recovery.

Third, America is a country built on entrepreneurialism. There are ten times more venture capital and private equity firms in the US than in Germany. In the UK, a handful only account for the large majority of the activity, 3i being an obvious example. Therefore, we may assume, smaller firms are likely to be generating more jobs and faster growth that the larger ones.

“There are more reasons which point to signs of recovery,” says David Werner. According to Werner, responses to executive career marketing efforts put forth by his company in the last 4 weeks have nearly doubled. The phone calls are in response to targeted and tailored career marketing campaigns created and executed by David Werner International on behalf of their clients looking for executive career opportunities.

Werner sees this as a sign of optimism amid growing fears over a troubled economy. “Granted we are a small niche marketing company (David Werner International works with Presidents and Vice Presidents only), it is clear to see that things are slowly getting better, businesses are gaining more confidence, and they are looking to take advantage of the extraordinary talent currently available,” says Werner.

Visist David Werner's lens on Squidoo

Watch David Werner on You Tube: http://www.youtube.com/watch?v=HZGrtZJOGzA

Executive Career Opportunities Opening Up With David Werner International

2009-05-01T09:48:00.000-07:00

During the past four weeks, David Werner of David Werner International says he has received many phone calls from top businesses interested in interviewing his clients for senior level positions. The phone calls are the result of targeted and tailored career marketing campaigns created and executed by David on behalf of his clientele. Werner says, “These positive developments are most encouraging.”

About:

David Werner International is one of New York’s top executive career marketing companies with over 30 years experience in executive career marketing and outplacement services for Presidents and Vice Presidents. The company now harnesses the power of the Internet where they have created personalized career portfolios for their candidates which act as a virtual showcase of a candidate’s history and proven success record.

In addition to helping top executives transition companies, DWIC is also sought out by leading executive corporations to provide specialized marketing services to senior executives. Throughout their 30 years of successful search and placement, DWIC has provided services to primary corporations such as Viacom, Shell, BFGoodrich, Mobay/Bayer, Pfizer, Time Warner, Alco-Standard, The Equitable, Contel/Executone, Booz-Allen, Tribune Broadcasting, Commercial Union, Revlon and more.

Executives or corporations can find more information on these and other services offered by David Werner International by visiting them online at http://www.davidwernerinternational.com

David Werner International Says The Executive Career Market is Alive and Well

2009-04-27T08:36:00.000-07:00

The executive career marketing and placement services of David Werner International have not suffered any setbacks amid the turbulent times of financial woes and economic melt-downs. In fact, the NY executive search firm is saying just the opposite.

Company President, David Werner, made the following statement, “Executive career opportunities are out there and career transition during tough economic times is possible. Every day our clients are going on 2^nd, 3^rd and final interviews with top Fortune 500 companies. You just have to keep digging.”

The company just launched a career marketing program for one of their client’s, John H. John is an experienced CEO in career transition. The program launched October 21^st and John was quickly approached, lining up 3 interviews in 3 days. John received calls from Presidents, Vice Presidents and CEO’s looking for a candidate with his qualifications to fill senior level positions within their company. John himself even noted that he was surprised at the quick response the career marketing campaign initiated.

David Werner International is one of New York’s top executive career marketing companies with over 30 years experience in executive career marketing and outplacement services for Presidents and Vice Presidents. The company now harnesses the power of the internet where they have created personalized career portfolios for their candidates which act as a virtual showcase of a candidate’s history and proven success record.

Mr. Werner added, “Candidates who can use technology to show case their potential will have a competitive edge over the rest. Getting noticed in today’s market shuffle is becoming increasingly more difficult. Utilizing online professional portfolios is one way David Werner International helps their candidates stand out from the rest. “

Take a tour of the online career portfolio service by visiting http://www.careertalent.net/dwic/video/index.html